Course · 5 chapters
Marketing & Agentur mit Cowork
Ship brand-voice content, SEO audits, campaign and email-sequence plans, and monthly client reports as Live Artifacts on Claude Cowork. 5 practitioner chapters.
What you'll be able to do
- Generate brand-voice content with /draft-content
- Run end-to-end SEO audits with /seo-audit
- Plan multi-channel campaigns with /campaign-plan
- Build email nurture sequences with /email-sequence
- Manage a digital agency with per-client Projects
- Schedule client reports as Live Artifacts
What's inside
- 1Marketing mit Cowork: Hier starten
Orientierung entlang der Marketing-Leiter — Brand Voice in Content, SEO-Audits, Multi-Channel-Kampagnen und Agency Mode im grossen Massstab.
- 2Markengerechter Content
Steuere /draft-content mit deiner Brand Voice — erstelle Blogposts, Social-Varianten, E-Mails, Landing-Page-Texte und Case Studies, die /brand-review beim ersten Anlauf bestehen.
- 3SEO-Audits & Optimierung
Fuehre /seo-audit end-to-end durch -- diagnostiziere eine Live-Site, erweitere die Keyword-Strategie nach Clustern und veroeffentliche Long-Form-Beitraege mit dem vollstaendigen SEO-Skelett.
- 4Kampagnen & E-Mail-Sequenzen
Plane Multi-Channel-Kampagnen mit /campaign-plan und /email-sequence — Ziele, Kanalmix, Content-Kalender, Erfolgsmetriken und vollständige Nurture-Flows in einer einzigen Cowork-Session.
- 5Agency-Modus im grossen Stil
Betreibe eine Digitalagentur auf Cowork — ein Projekt pro Kunde, monatliche Performance-Reports als Live-Artifact-Dashboards und ein privater Marketplace, der den Hausstil verteilt.
Frequently asked questions
- What will I learn in this Claude Cowork marketing course?
- You learn to run marketing and agency work on Claude Cowork using Anthropic's official Marketing plugin: generating brand-tuned content, running SEO audits, planning multi-channel campaigns and email sequences, and delivering client-ready performance reports. The path spans five chapters, including a dedicated agency-at-scale module.
- Who is this course for?
- It is built for marketing professionals, agency operators, and content and SEO practitioners who want to run client and in-house marketing on Claude Cowork. It is a practitioner-level path aimed at a business audience, not engineers.
- Do I need to know how to code to take this course?
- No coding is required. The path teaches Cowork slash-command workflows like /draft-content, /seo-audit, /campaign-plan, and /email-sequence, so you work through commands and Projects rather than writing code.
- How is the course structured and is there a certificate?
- The path is organized into five chapters: a Start Here orientation, then Brand-Tuned Content, SEO Audits & Optimization, Campaigns & Email Sequences, and Agency Mode at Scale. When you complete all chapters in the AI Academy you receive a certificate of completion.
- Is this a paid course?
- Yes. This is a paid path included with an AI Academy by Anthropos subscription, with no free preview chapters. A subscription unlocks all five chapters and the completion certificate.
Earn a certificate
Complete all chapters to receive your certificate of completion.