Course · 5 chapters
Marketing & Agency con Cowork
Ship brand-voice content, SEO audits, campaign and email-sequence plans, and monthly client reports as Live Artifacts on Claude Cowork. 5 practitioner chapters.
What you'll be able to do
- Generate brand-voice content with /draft-content
- Run end-to-end SEO audits with /seo-audit
- Plan multi-channel campaigns with /campaign-plan
- Build email nurture sequences with /email-sequence
- Manage a digital agency with per-client Projects
- Schedule client reports as Live Artifacts
What's inside
- 1Marketing con Cowork: Inizia da qui
Un orientamento lungo la scala del marketing — dalla voce del brand ai contenuti, agli audit SEO, alle campagne multicanale e alla modalità agency su larga scala.
- 2Contenuti on-brand
Guida /draft-content con la tua brand voice — produce blog post, varianti social, email, landing copy e case study che passano /brand-review al primo taglio.
- 3Audit SEO e ottimizzazione
Esegui /seo-audit end-to-end: diagnostica un sito live, espandi la strategia keyword per cluster e pubblica post long-form con tutto lo scheletro SEO già incorporato.
- 4Campagne e sequenze email
Pianifica campagne multi-canale con /campaign-plan e /email-sequence — obiettivi, mix di canali, calendari editoriali, metriche di successo e flussi di nurturing completi in un'unica sessione Cowork.
- 5Modalità agenzia su scala
Gestisci un'agenzia digitale su Cowork — Project per cliente, report mensili come dashboard Live Artifact, e un marketplace privato che distribuisce lo stile di casa.
Frequently asked questions
- What will I learn in this Claude Cowork marketing course?
- You learn to run marketing and agency work on Claude Cowork using Anthropic's official Marketing plugin: generating brand-tuned content, running SEO audits, planning multi-channel campaigns and email sequences, and delivering client-ready performance reports. The path spans five chapters, including a dedicated agency-at-scale module.
- Who is this course for?
- It is built for marketing professionals, agency operators, and content and SEO practitioners who want to run client and in-house marketing on Claude Cowork. It is a practitioner-level path aimed at a business audience, not engineers.
- Do I need to know how to code to take this course?
- No coding is required. The path teaches Cowork slash-command workflows like /draft-content, /seo-audit, /campaign-plan, and /email-sequence, so you work through commands and Projects rather than writing code.
- How is the course structured and is there a certificate?
- The path is organized into five chapters: a Start Here orientation, then Brand-Tuned Content, SEO Audits & Optimization, Campaigns & Email Sequences, and Agency Mode at Scale. When you complete all chapters in the AI Academy you receive a certificate of completion.
- Is this a paid course?
- Yes. This is a paid path included with an AI Academy by Anthropos subscription, with no free preview chapters. A subscription unlocks all five chapters and the completion certificate.
Earn a certificate
Complete all chapters to receive your certificate of completion.